Goodman Fielder
The biting truth: making food a force for good
As a global leader in food, Goodman Fielder have an important role to play in making the world a better place.
Goodman Fielder has over 120 brands operating in Australia, New Zealand and Asia-Pacific. As a global leader in food, they wanted to develop a sustainability strategy to improve use of resources, support local communities, and provide millions of people with healthier choices.
To help Goodman Fielder transform their behind the scenes sustainability initiatives into a strategy that will guide the business' future sustainability approach, we formed a partnership with sustainability experts Edge Impact.
Edge Impact worked with Goodman Fielder to develop their sustainability strategy, shaping content that personifies their inspiring way of doing things. Focus Creative then helped bring their strategy to life across all communication channels through a communications plan and design rollout.
We began by developing awareness, consideration and engagement messages. We tailored messages to different audience groups to maximise engagement, including; customers, supply partners and internal staff.
