We believe our actions have the power to shape positive behaviour change.

We use our expertise to help organisations supercharge their capability and boost their positive impact.

We provide strategy, branding and design services from our seriously creative office – located on the edge of Sydney’s CBD. We are a socially and environmentally conscious organisation that embraces creativity and celebrates diversity.

If you’re after a full-service agency experience without the full-service agency ego, then welcome to Focus Creative. We’ve got the services, the people, the location and the attitude to get the job done. We’ve done it for big multi-national companies, and we’ve done it for passionate start-ups.

Our Approach

Insights

We uncover insights to help us spot opportunities, drive impact and deliver business goals.

Strategy

We use strategic thinking to make informed decisions that shape and define our creative approach.

Storytelling

We always look for the story that connects with our customers.

See how we can add value to your business

sausage sizzle

STATEMENT

The red-hot way to define your business’s offerings and overall purpose. This is the ideal way to ensure your business has a singular vision and can stand apart from your competitors.

We use a series of research and strategy methodologies to define your business’ ‘WHY?, HOW? and WHAT?’, and then serve it up as a brief and biteable statement. Now your business is fired up, you’ll be sure to get those customers queuing.

DECISION-MAKING

dirty martini

Thirsty to find out what your potential customers are thinking? This is the quick and dirty way to get real insights, fast. Firstly, we’ll review any available data and then conduct interviews with prospective or existing customers and other relevant stakeholders.

Through a research analysis, we’re able to extract relevant hypotheses to be tested in the market. With these new insights and up-front thinking, you’ll be able to make informed decisions faster.

BUSINESS BUILDER

protein shake

If you’re looking to bulk up your business but don’t know where to start, then we can map out the right routine for your success. First, we’ll warm up by understanding what your business is trying to achieve. We’ll size-up any opportunities, what’s causing resistance, and identify where you can gain momentum. Then, we’ll work out the best plan for your success. Now you’re all pumped up and ready to get those business gains.

battleship

GAME PLAN

For any marketing strategy that’s lost at sea, you need a plan of attack to bring it back to shore. We’ll begin by conducting a workshop to define the problem and initial challenges. Together with you, we’ll navigate through your objectives, constraints, and limitations to develop a series of tactics. We’ll finish up by mapping out a clear set of outcomes while sinking any concerns along the way. With a new marketing plan in hand, it’s all smooth sailing ahead.

THE

ideation oven

If you’re hungry for some new ways to engage your customers, then let’s help you get cooking. We’ll host a collaborative session with you and together formulate a batch of creative ideas.

We start this workshop with a brief, an objective and some targets. Then, our strategists and creatives will work with you to develop a series of ideas that will appeal to your audience’s appetite. Warning: Outcomes may be unexpected!