Poetry In Action

Poetry In Action is a Sydney based performance company. Over the last few years PIA has grown at a rate of 30% p.a. to now perform in front of 20,000 NSW high school students each year.

In acknowledgment of the growth they are experiencing PIA wanted to update their look, refine their logo and get a brochure to send out to schools. Focus Creative had a creative session with PIA and then went to work. We created a clever new logo, defined a colour pallet and designed a new brochure…..and they love it! We went to the launch of their 2011 season where they showed off their new look and feel to supporters – it was very well received.

We then went on to create stage one of a website for PIA too, soon an interactive and lesson based addition will be made to the site too. Stay tuned on this one.

Published December 3rd, 2010 by Ben in Design, Web, Work