Oddfellows

TRD is the high performance division of the Toyota brand. Launching into the Australian market was the TRD Aurion with the roll out of other TRD vehicles due later in the year. Drawing on the inspiration of the hair pin turns of the letter R in the TRD logo, we created a race track that was used across packaging and interactive to reinforce the brand values of Toyota’s TRD range of vehicles.

Published April 13th, 2010 by Ben in Design, Web, Work