De’Longhi coffee bean packaging
Just another one of the projects we are kicking out the door. There are three different kinds to choose from and a few different sizes too. These are good beans that make really good coffee – go get some!
Souths on Chalmers new window prints
As part of the raft of works we are doing for Souths on Chalmers we have given them some street presence.
Published August 16th, 2012 by Gavin in Blog, Uncategorized
Alex Seton – new Hong Kong show
This guy is so freaking talented. Check out this stuff, no wonder he is one of Australia’s most promising young talents. His artwork is worth more each day, a sound investment in this market! Can you believe these are all made out of marble?
Published June 7th, 2012 by Gavin in Uncategorized
Peter’s of Kensington Window display
Here is another great example of Focus flexibility – designed, printed and arranged all the installation of this little bugger in about 5 days.
Published May 16th, 2012 by Gavin in UncategorizedHands Across the Kitchen Book Launch
Last night was the launch night for our latest project—the Hands Across the Kitchen cook book. The book features 51 of Australia’s most prominent chefs sharing their childhood memories of food and a recipe representing these memories, all in support of Hands Across the Water.
The night was a great success, with a packed Hugo’s Lounge in Sydney receiving the news from Hands founder Peter Baines that the book had sold over 11,000 copies out of the 20,000 printed! Focus would like to thank everyone that came out to share this moment and support Hands, and we are proud to have been part of such a giving project and look forward to supporting Hands further in the future.
If you would like to purchase the book, it is now available at the Hands Across the Water website.
Published October 28th, 2011 by Eivind in Blog
De’Longhi PrimaDonna S Launch Event
These photos just arrived from the De’Longhi PrimaDonna S and Brillante collection launch event at Balla Restaurant at the Star the other month. We’re so stoked about how great our gift boxes turned out! We also designed all the collateral material for the event—ranging from table cards to the videos showcasing the products on the day.
Published October 13th, 2011 by Eivind in Blog
Been busy. Back now!
We’ve been busy-busy with a bunch of exciting projects over the last few months, added two more people two the team and in the process neglecting our dear blog. We’re now going through our back-log, so watch this space in the following days and weeks for more updates from us here at Focus!
Published October 13th, 2011 by Eivind in Blog
Heartless parking inspectors
This car was parked right out the front of our morning cafe – read the note….the fine was issued yesterday (says two different times on it, one says 2am and one says 2pm). The heartless parking people ignored the note.
Published June 6th, 2011 by Gavin in Blog, Uncategorized
K.W.DOGGETT Paper Festival 2.6.11
We were lucky enough to be invited to the K.W DOGGETT paper exhibition VIP client night. The A4 Paper Festival is running from 31 May to 5 June in Sydney. It’s a unique event that will explore and celebrate paper. The festival offers the public the chance to learn about contemporary developments in the world of paper via exhibitions, lectures and workshops!
There was an amazing collection of large scale installations, handcrafted creations and dimensional graphic sculptures. It was also a great chance to meet and hang out with all of the team at K.W DOGGETT as well as see and meet their special overseas guest- Japanese paper artist Professor Yoshinobu Miyamoto.
Claude’s Presents Liminal Space by Jordana Maisie June 7-18, 2011
Sydney’s iconic restaurant Claude’s presents Liminal Space, an immersive installation by Berlin-based Australian artist Jordana Maisie.
The exhibition will run from June Tuesday 7 – Saturday 19, during which guests can dine within this unique work and experience Claude’s new a la carte and tasting menu.
DINNER WITH THE ARTIST
Guests are invited to support Jordana’s next work Close Encounters, by attending an intimate fundraising evening hosted by Claude’s Chui Lee Luk and Jordana Maisie.
Sunday June 12, 6.30pm
5 courses, matched wines $250
RSVP by Friday June 10: bookings@claudes.com.au
A special menu will be available throughout the exhibition period at exhibitionist prices:
5 courses ($110) or 8 courses ($135).
Published June 3rd, 2011 by Victoria in Uncategorized
Alexander Seton
Alexander Seton is a Sydney based artist who graduated from the College of Fine Arts, UNSW in 1998. He has exhibited in numerous sculpture exhibitions over the years.
Alex’s practice has earned a growing reputation based upon producing carved marble and synthetic stone sculptures that play on optical illusion and the perception of surface. The work uses the tension and often contradiction between the traditional laborious skill of carving and use of contemporary subject matter and concerns. It is that contradiction that opens the door to questions of the nature of choice, whether it be satire of the ‘monumental’ to questioning the currency of political intimidation (such as in ‘Panoply’ 07) or personal armor (such as in ‘On Hold’ 08). It is in the outrageously implausible realization of concrete barriers, couches, toffee apples, beanbags and doonas, that the possible is called to account.
CHECK OUT ALEX’S WORK AT: http://www.alexanderseton.com/about.html
Published May 10th, 2011 by Victoria in Uncategorized
OH YEAH FRIDAY.
Its finally friday after a long hard week in the office and what better what to celebrate then by having after work mexican festivities. Stay tuned for photos with Im sure too many tequila shots and over-sized sombreros!!
Published April 15th, 2011 by Victoria in Uncategorized
Its almost the WEEKEND!
Only 1 hour to the weekend! and whilst we have been here slaving away over the last couple of weeks, Gavin has taken some time off and impressed us all by catching this!!
Enjoy your weekend.
V xx
Published April 1st, 2011 by Victoria in Uncategorized
It’s time to do your own thing
I just came across this very inspiring story on the cool hunter. It’s time to do your own thing and each and every one of us should live this way. Make it happen. Stop making Excuses. Its your life! : )
—————————–
Some people dream of success, others make it happen. Of course, you can dream as much as you like but waiting for things to happen gets you nowhere. Get active and start making things happen.
Whatever journey your path takes you on, the most important thing is to have passion in what you do.
Education or even talent aren’t worth much without passion. So do the stuff that you love and you’ve always wanted to do because without it, you’ll feel stuck and unfulfilled. If you work in a bank but your dream is to be a naturopath, then make those changes now. Make this year the turning point in your life. When you do what you love you will be rewarded — it will just flow naturally.
Look at those around you who just make things happen. They have a clear goal in mind and they know where they want to go. They don’t always have a plan but they have the passion and the tenacity to make it work, and they achieve their goals as the end result.
Trust us when we tell you this. If something important to you, you WILL find a way. If it isn’t, you’ll find an excuse. It’s that simple. Find your way. Make it work, whatever it takes.
Success isn’t just about what you accomplish in your life, it’s about what you inspire others to do and when you do accomplish something as simple as quitting smoking or losing weight, you’ll inspire others to do the same. Anyone can change the world, and everybody should try. And it all starts with your own life.
Don’t’ follow fashion trends. The most fashionable thing you can be is to be you. Travel the world, live in other cities, learn cultures. Learn because it keeps your mind young.
Stop waiting for the perfect time to do what you want to do. Do it now.
Life begins at the end of your comfort zone, so get used to being uncomfortable. It won’t kill you. Do you need a sign? Here it is:
- Bill Tikos
—————————–
V xx
Published March 30th, 2011 by Victoria in Uncategorized
ICONIC PHOTOGRAPHY
Check this out. Nicholas Brown- a friend of a friend has taken some pretty cool photos over the years and has just started to branch out in event and family photography. Check out his site and let us know what you think!
http://iconicphotography.net/index.html
Published March 14th, 2011 by Victoria in Uncategorized
CONFERENCE!!
Carlos, Gav and Tanya were away at conference last week!- working and playing hard. We missed them in the office- but by photos it doesn’t seem as though we we’re very missed. We are very glad they’re back though!!
Published March 10th, 2011 by Victoria in Blog
New Addition.
We have a new addition!! Victoria has joined our team at Focus Creative as Jnr Graphic Designer!!
Only in Japan
The digital vending machine features a 47-inch touchscreen display with a camera mounted at its top. Sensory data is interpreted by an internal processor to recognize the sex and estimate the age of an individual who approaches the device, displaying recommendations based on this data. Selecting a product
brings up additional information about it prior to purchase, and after the sale, the screen displays a ‘thank you’ message. This would only happen in JAPAN!
I think I want one.
Just in case we didn’t already get enough of our Pantones.
Published February 7th, 2011 by Victoria in Uncategorized
The Valentino Rooftop marketplace
This is a cool pic and it is something that is on this weekend. Might be worth a look.
Published February 3rd, 2011 by Gavin in Blog
KIA Australian Open Invite
Check this out! KIA came to us and wanted an invite for their dealers and clients to invite them to the Australian Open in Melbourne.
We came up with this idea – it all worked out, was very cost effective and looks great!
Published January 10th, 2011 by Gavin in Blog
Visitor in the office
Gav got a new puppy and so she came to work to visit and hang out for the day.
She did not do a lot but sleep, eat and look cute, but was nice to have her around!
Published January 5th, 2011 by Gavin in Blog
Dinner with Petero and Luke
Gavin being a westie from way back doesn’t surprise anyone. During the NRL season he is usually in a buoyant and positive mood on a Friday and 66.666% of Monday’s (based on the Panther’s record in 2010). Well whilst at a home game with his dad and two brothers they entered a draw to win dinner with Petero Civoniceva and they won.
After representing Australia Petero and his mate Luke Lewis went to dinner with Gav, brothers and friends this week – was a great night and these stars of the sporting world were down to Earth. Petero invited all the boys to come to a home game and have a beer together afterwards in 2011 – this offer will be scheduled, taken up and hopefully repeated!
Published December 9th, 2010 by Gavin in Blog
Merry Xmas From Focus
Focus Creative will be closed from December 25 – January 3.
We’ll be back on deck all guns blazing on the 4th January 2011.
Have a Merry Xmas and Festive New Year!
Cultural exchange
De’Longhi supply to a retail group called NARTA, who in turn sponsor a Thai Orphanage. Combining their skill set created an amazing day! NARTA flew out 7 Thai orphans for a day of cultural exchange revolving around sport, food and music with Indigenous Australians. We utilised De’Longhi’s connections with indigenous organisations NASCA and Souths Cares (Rabbitohs) and helped arrange the events for the day!
It was an amazing day for the kids from both sides, a huge success and made us feel warm and fuzzy!
Published December 1st, 2010 by Gavin in Blog
Sherpa’s of the Paddington Village
One of our clients Filiz recently returned from Nepal and a four week trek. We have seen the footage and OMG we are happy that all we had to do was pick which hat we wanted as our present – and don’t we all look great in our hats?
Published November 24th, 2010 by Gavin in Blog
Hard day at the office
This is perfect weather – 24 and sunny. Out on the deck, working on emails. Everyone else stuck inside working on desk top computers…..suckers.
Published November 18th, 2010 by Gavin in Blog
KMix – Rabbitohs branded
Kenwood Australia came to us the other day with a huge task – they needed us to get a range of product covered in Rabbitoh’s colours and a badge for a charity auction and we only had 72 hours to do it! Lucky for us we are …… well…us. The products were then sold for charity at the South’s Cares – Red and Green Ball. Another happy client and pretty cool looking product too.
Published November 17th, 2010 by Gavin in Blog
Alex Seton Exhibition – Infinately Near
This guy is amazing. Went to the opening of his new exhibition and all the pieces were incredible.
Most of the stuff is based on inflatables which he replicates in marble, but with a twist, everything has something about it that makes you do a double take. You can understand why Alex’s work flies out the door and why he is rated one of Australia’s best young artists.
Get along to Sullivan and Strumpf Galleries and check it out – http://www.ssfa.com.au/exhibitions/84
Published June 9th, 2010 by Gavin in Blog
Australian International Design Awards
A big congratulations to De’Longhi and Nespresso for winning Design Awards!
Kenwood kMix Stand Mixer “…a classic created to make a statement” and Nespresso CitiZ “…simple, instictive and pleasurable to use” were both big winners in the consumer category.
A good night with great people and my own personal award goes to the Pineapple and mint margarita “…great taste and minimal hangover effects”!
Published June 7th, 2010 by Tanya in Blog
New Focus website
Welcome to the new focus website / blog. A completely integrated hub designed to utilize social media at it’s full potential. We are very excited to bring the social media work we have been using for our clients to our own brand.
To coincide with this release, we will be launching new Focus stationary including; new business cards, stickers, posters, t-shirts and our very first book. We will be tweeting and blogging regularly about all things Focus, our clients, design trends and anything we feel should be shared with the world. So stay tuned, hit follow on the right hand side of this page and welcome to the world of Focus.
That’s all (For now) Folks.
Published May 31st, 2010 by Admin in Blog