Glad – Make the fruit dance stop motion video

THE CHALLENGE

Dynamic online content has become one of the most in demand creative formats requested in recent years and for good reason; its engaging and allows brands a more inspired way to inform and educate; all while keeping them entertained.
Our brief from GLAD was to develop a sales tool to highlight the product’s new and existing features in an engaging and fun way.

THE SOLUTION

To create a simple and playful digital video highlighting the new improved features including; the tighter seal, better cling and easy roll start. Here the food had a starring role; all designed to support Glad’s going commitment to keeping customer’s food fresher for longer

THE RESULTS

High levels of recall and talk-ability among staff and the trade.