To establish De’Longhi as the authority on coffee to enthusiasts purchasing their fully automatic coffee machines.
To create a premium brochure – the Coffee Chronicle – that drew on De’Longhi’s heritage, and positioned the brand in the context of the evolution of coffee throughout the ages. The brochure also provided information to help coffee enthusiasts make even better coffee at home.
“The Coffee Chronicle is a beautifully-crafted piece of collateral that has been well received by our trade customers and consumers alike. It does a great job of highlighting our brand heritage and reaffirming our coffee credentials around the fresh bean experience and the important connection with water and milk to have the perfect outcome. As a result, it will be further enhanced to continue the story and rolled out across the De’Longhi network regionally and internationally.” Tom Mitchell, General Manager - Sales and Marketing